A Note from CEO Matt Meeker: BARK’s New Food Has Arrived! Great Meals Made for Your Dog’s Breed (By People Who Are Just As Dog-Crazy As You)

Written by: Matt Meeker

August 1, 2022

Our mission at BARK is to Make All Dogs Happy and that’s been our obsession over the past ten years.  I started BARK for my Great Dane, Hugo, to make him happy with the best toys, treats, and products, made for a unique & special guy like him.  New York City pet stores didn’t stock their shelves for Great Danes (not surprising!), so we needed to invent those products for him.

Since then we’ve served millions of dogs, and like Hugo, they are all unique and special in their own ways. They have unique tastes, preferences, allergies, play styles, and personalities. Hugo  inspired and taught me to obsess over listening to our customers and customizing our products to fit their needs and happiness. 

For our first seven or eight years we focused on making dogs happy through play, with products like BarkBox and SuperChewer.  During that time we learned dogs’ unique & special needs extend further than just toys & treats though, so we started working on Food and Health products that are customized for each dog.  In the past couple years we built a team with over 100 years of combined experience in making great dog food and they’ve been hard at work.  Today we get to announce the result of their hard work.

I’m excited to announce that we’re offering food for your dog’s breed, starting with Chihuahuas, Pit bulls, and Labradors. (We’ll be rolling out more breeds over the next few months so be sure to sign up here to be notified when we open things up for your dog!

With BARK Food, you’ll get: 

  • Breed-specific food from the dog-obsessed people who know how to keep your pup happy and healthy.  We serve over 275,000 Pit bulls, Chihuahuas, and Labs every month, so we care a lot about them and spend lots of time thinking about their needs. We’ve thought of everything for these breeds, including ways to help with any conditions, personality quirks, or eating styles they might have. 
  • Same Price Forever. This is just how we do business. For the last 70 (dog) years, we’ve offered our dog customers the same price for their entire lives. This means if you sign up for the savings and the convenience of regular deliveries, we’ll guarantee you’ll pay the same price forever. Inflation sucks, and our dogs should be protected from rising prices. 
  • 100% Happy Guarantee.  If your dog isn’t happy with their food, we will work with you to get it right. Wherever, whenever, whatever you need on your food journey, we are here to help. We believe this is how dog people serve dogs and their people.

Finally, for any Pit bull, Lab, or Chihuahua who signs up today, there are special offers specific to their personalities and eating styles available for each pup. Head on over here to check out our new food and see what we’ve got!

Thank you, as always, for being a BARK customer!


Written by: Matt Meeker

August 1, 2022