Get those tissues ready, because Dogs Trust has created a new ad that really tugs at the heartstrings!
The UK-based rescue organization (formerly known as the National Canine Defence League) has a remarkable history spanning back to its foundation in 1891 – over 124 years ago! They care for around 16,000 dogs annually in their 20 national Rehoming Centres, promising that “no healthy dog is ever destroyed.”
The group focuses on a number of important rescue-related issues, such as offering subsidized neutering in areas of the UK with high concentrations of strays, educating school children about the importance of spaying/neutering and rescuing, working with the government on laws concerning dog ownership, and assisting with overseas animal welfare charities. They have recently expanded to open their first international Rehoming Center in Dublin.
In addition to all of these wonderful things, Dogs Trust also offers a variety of heartwarming programs such as the FREEDOM Project and the Hope Project. The FREEDOM Project fosters pets whose owners are fleeing domestic violence situations, while the Hope Project administers preventative veterinary care to dogs belonging to homeless people or those in housing crises. We can’t think of anything this organization doesn’t have covered, but if there is we’re sure they will find it and help there too. We just adore their slogan “A Dog is for Life, Not Just Christmas.”
The latest ad, created by the Kitcatt Nohr agency in London, was spurned by the alarming number of people buying pets online in recent years. The Drum reported that because of this trend and rescue dogs being overlooked in favor of puppies purchased online, Dogs Trust and Kitcatt Nohr created the #someonespecial campaign to focus on the “quiet heroes” that are rescuing their four-legged companions. These people don’t always see themselves as the champions that they are, but they certainly change the lives of the dogs they rescue. It truly does take a very special kind of owner to adopt these overlooked but otherwise perfectly lovable pups.
Nearly 42 percent of dogs that came to Dogs Trust in 2007 were purebred.
If you would like to contribute to this amazing organization, check out their Sponsor A Dog program to put some dollars and pounds toward the care of some lucky hounds. It makes for a wonderful gift!
Famed photographer Rankin did a photo shoot with Dogs Trust adoptees and their families – this is Cash, who helps his mom Ami Braggington (left) cope with her bipolar disorder
As always, if you’re looking to get a pet – purebred or not – please consider adopting. If you’re unable to adopt, volunteering and donations are always welcome, so check out your local rescues and shelters to see how you can help!