One Mall Lets Adoptable Pup Follow People Around, As Long As He Stays On His…Billboard

A genius ad by the Battersea Dogs & Cats Home promotes adoption in a whole new realistic way. You can watch the awesomeness below:

#LookingForYou from #LookingForYou on Vimeo.

OgilvyOne, the ad agency behind the concept, placed chips in flyers that were being handed out to people in and around London's Westfield Stratford mall. The chip in turn triggered Barley the dog's movements, so it seems like he's following them from billboard to billboard. Carly Whyborn, head of operations at Battersea spoke to Adweek:
"Battersea rehomes animals all over the U.K. and beyond, and this could help encourage people to choose to rescue a dog. We're using innovative technology in a way that has never been seen before, and we hope more of our abandoned animals find loving homes because of it."
Barley has found his forever home. That doesn't mean there aren't countless other pups that are still looking for their happily ever after! Head on over to Battersea Dogs & Cats Home or check out BarkBuddy to find a loyal shadow of your own. :)

Hope Bobbitt

7 years ago

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